Why do you need a Website?
My approach to web design is to first ask why it is you want or need a website. Defining what it is your website should achieve ensures that the design and development of your site is undertaken with the end goals in mind.
Findable & Effective
Having an effective design works hand in hand with having a findable site, first you ensure that people can find your website when they are searching for the services or products you provide, and then lead them to the next step you want them to take.
Clear Paths to Goals
Whether your goal is to ensure exposure to certain content, generate a lead, provide a download or sell a product – the key is to ensure your site provides clear paths and motivations to your preferred goals.
An effective design is one that provides the visitor with what they want, while simultaneously achieving your goals. Identify what your visitors are looking for, deliver, and provide clear and attractive options for further engagement.
Add Value
Developing a website without considering your requirements in terms of desired outcomes can result in a website that adds no value to your organisation. An effective website will work for your business, feeding into brand recognition, your sales cycle, or whatever you have defined as the target area.
The days of simply ticking the box of ‘having a website’ are gone, and if your site is not an effective tool for your business it is not doing it’s job.
