If your site can’t be found by people looking for your skills or product it’s a lost opportunity. Attract qualified traffic by getting to grips with your SEO strategy.
If you need help with your SEO strategy contact me to discuss your options:
Researching Keywords
Is your site being found for anything other than your brand and do you know what terms you should be targeting to allow potential customers to find you?
I can help you research the optimal search terms for your business, analysing what are the most relevant terms for your site, how much traffic they will bring and assessing the difficulty of ranking for various terms before deciding on the right strategy.
Site Structure
Does your site structure and on-site linking communicate optimally to search engines? A good site structure, well thought out navigation system and on site linking between pages can help search engines in determining what your site is about and what content you feel is the most important content to deliver to users.
Content Strategy
Even a small site can benefit from having a content strategy, and armed with your keyword research and a solid site structure it’s important to develop content that delivers value to your site visitors and communicates effectively to both users and search engines alike.
Do you know where you need to focus on building more content, or how to develop content that increases your likelihood of capturing more traffic? Are you building content with your keywords in mind, and in such a way that uses them effectively without sacrificing readability for your more human visitors?
Link Building
Once you have ensured that your own site is optimised for search engines, and you have a strategy in place for content development I would advise looking at a link building strategy. Inbound links are extremely valuable when it comes to increasing your site’s findability and there are various ways to approach link building depending on the nature of your site and business.
While it is nice to think that good content will result naturally in links, the reality is that very often a concerted effort to build links to your content is needed to build awareness of your site and to achieve better rankings.
On and Off Site SEO Factors
Whether you want to tweak your site to get more from an already optimised site, or you have a site that is performing poorly in the search engines, I can help you assess what measures can be taken to improve.
SEO as a Fundamental, not an Add-On
All of my sites are built with SEO in mind (both in the research prior to design and in the technical aspects of building the site) and provide a solid base for ongoing search engine optimisation work. As well as building fundamentally sound websites from an SEO perspective, I also offer ongoing SEO services if you require them.
Having a site that is not built with SEO best practises in mind from the beginning will make it more difficult to develop a site that will perform for your business – whoever you get to develop your site be sure and discuss search engine optimisation strategy with them.