Do you suspect your website could be performing better?
Should your site be generating you more business? If you suspect it should, why not engage me for a website sanity check?
We’ll begin with a discussion about your business and website so I have a clear understanding of your goals and where you currently feel your site might be weak. I’ll then review the site, examine any analytics data you have and perform some SEO analysis. The resulting report will give you a solid base from which to move forward either with your internal team, your existing web partner, or myself.
I am only interested in improving websites, if I don’t think I can add value to your site, I won’t waste your time.
The main areas dealt with are as follows, with the emphasis dependant on your individual requirements:
- Design
- SEO (search engine optimisation)
- Conversion Optimisation
- Online Marketing
The final document will give you a better understanding of your current position online and how to improve in areas you are weak in.
Each report will be different depending on your business, the function of your site and the available data, however here are some examples of what might be covered:
- Recommendations on information and visual hierarchy - are you communicating effectively?
- Keyword analysis – are you missing out on valuable keyword opportunities?
- Keyword rankings for you and your competitors - who’s beating you and how?
- On site search engine optimisation recommendations - are you losing valuable traffic due to poor SEO strategy?
- Competitor’s linking landscape - are there quality links you could be acquiring?
- Conversion optimisation recommendations - have you defined goals and provided clear paths to them?
- Online marketing suggestions – are you promoting your site effectively?
Contact me now to get your website sanity checked!
The website sanity check is a stand alone report that gives you valuable pointers for improvement, there is no obligation to engage me beyond the report, but I am happy to put a cost on the implementation of the recommendations should you wish. The sanity check does not exceed 12 hours of work and is a solid starting point for any small company who needs to revitalise (or begin) their website’s SEO / Conversion / Marketing strategy. Please do bear in mind that any successful online strategy requires ongoing maintenance.