Clarity and ease of use are high priorities in my approach to design, and I believe that truly great web design facilitates and supports the function of a website. An attractive aesthetic is important, but a beautiful site that doesn’t achieve results is a worthless design.
I strive to create attractive designs that are geared toward steering the visitor through the information they are seeking and toward the goals we have defined for the site.
The aesthetic of the site should be in keeping with your organisation’s brand, so that your site communicates your business ethos and reinforces what your visitors already feel about your company. If your organisation is solid and trustworthy that must be communicated, if your company is new and exciting, that should be communicated – and if your company is solid, trustworthy, new and exciting, then the visual impact your site has on a visitor should communicate all those things.
Developing a unique, recognisable design can help you:
- stand out from your competitors
- make an impact on your visitors
- reinforce your brand.
There is always a balancing act to be considered when designing a site as there will be parameters set by any existing brand and by your organisation’s sector, my goal is to design your site to stand out, while being faithful to your brand and referencing your sector.
If you take a look at my portfolio of work you will find clear, easy to use websites that are as different from each other in design as the clients are in reality.
