Reading List: January 12th 2011 - Frank Prendergast Web Design

Using Google Analytics to prove the SEO Long tail theory – longer search phrases have lower volume traffic but higher conversion rates
Expedia on how one extra data field can cost $12m – Analysis of failed purchases leads to a $12m improvement to Expedia’s check out system
978 Grid System – Interesting expansion on the 960 grid system theme, but with more guttering space, taking advantage of maximum screen estate available. I’ve been using this recently and liking it a lot.
Why Are Big Brands Starting to Promote Facebook Pages Instead of Websites? | Social Media Today – Pros and cons of pushing your FaceBook page over your website address.
So who is actually going to do the work? – Designing a new site is all well and good, but are you paying enough attention to your content, both for the launch of the site and ongoing maintenance?
Globe Genie – Joe McMichael – Now you can magically teleport to a random destination anywhere in the world thanks to Google streetview!
The Psychology of Web Performance – how slow response times affect user psychology – Some amazing facts about site speed and performance, such as: every 100 ms increase in load time of Amazon.com decreased sales by 1%
Frank Chimero – How to Have an Idea – Sketchy comic outlining some ideas and a simple process for having ideas!
New music: David Lynch – Good Day Today | Music | guardian.co.uk – Honestly, if this wasn’t Lynch I probably wouldn’t like it much. But it is Lynch. So I do.